April 20, 2016

Agile Market Research Explained in Less than 2 Minutes

What exactly is agile market research? GutCheck received input from hundreds of researchers in order to gain a better understanding of how others define agile market research. Our study helped to identify several main themes, including fast, adaptive, and iterative. To learn more about how your peers define agile market research, watch our short video clip featuring GutCheck’s CEO, Matt Warta.