October 25, 2016

Consumer Perceptions of Online Banking Reveal the Pros and Cons of Convenience

This research focused on exploring in-person banking and digital banking perceptions beyond simple checking/savings activities so that the industry can have a better idea of the preferred digital offering that will be best received by both Millennials and non-Millennials.

Download the report to find out

  • The barriers and triggers for using a digital approach and what differences there are between Millennials and non-Millennials
  • Which key activities respondents use digital banking for and why
  • What important attributes and use cases respondents felt strongest about
  • Respondents’ awareness of and experience with mobile payment

Download Executive Summary