October 9, 2015

How Google’s Product Team Is Leveraging Agile Research to Incorporate User Feedback Early and Often

Innovative. New. Leading-edge. These are just a few of the qualities most technology companies strive for. Whether that means further developing and refining an existing product or looking for the next big idea that is completely new and different, companies are always looking for ways to stay ahead of the competition. And Google is no exception.

Google was developing a new product and needed a way to bring user feedback to the forefront of their development process. Using lean startup principles and agile methodologies, which were already a part of Google’s engineering DNA, Google was able to conduct several phases of research that helped them design a name and logo for their new product. Agile research helped Google incorporate user feedback frequently throughout the development process and enabled Google to answer their key questions in days so they could move forward quickly and with confidence.

Watch this complimentary webinar to:

  • Hear best practices from Google on how they stay innovative and best-in-class using agile research methodologies.
  • Hear how the agile methodologies Google uses in their day-to-day development processes transfer to their research processes.
  • See a case study highlighting how Google used agile market research coupled with their deep brand knowledge to screen 20 product names, refine 5 unique logos, and shape the branding for a user-driven product.

Presenters:

Justin Oliver Product Marketing Manager Google
Justin is a Product Marketing Manager at Google, focused on product experimentation and prototyping. He believes in failing fast, thinking big, being audacious, and always setting your assumptions aside in favor of what’s actually happening in your customers’ lives. He’d rather be inventing the next big thing than being an early adopter of it. Great ideas can come from anywhere, and the greatest skill a marketer can develop is empathy to unlock how people truly feel and want to live their lives. The rest is easy, right?

Matt Warta CEO GutCheck
Over the past 15 years, Matt has been a mainstay in the entrepreneurial community co-founding two companies and funding dozens of others. Prior to GutCheck, he was a General Partner with Village Ventures growing the firm’s investments from $100M to $750M. He also co-founded and led business development for CyberCrop, which pioneered online trading of agricultural commodities. As a member of Koch Ventures, Matt led several investments that either went public or were acquired. Earlier in his career, he was a Senior Consultant in Deloitte’s financial services practice. Matt is also a diehard Jayhawk having graduated from the University of Kansas with a BA and MBA.