September 7, 2016

Lacking Confidence in Labels: Moms Aren’t Always Convinced by Healthy Food Packaging

All-natural, organic, non-GMO, free range, no added preservatives, grass fed, protein, whole grain, local… the list goes on when it comes to ways that CPG companies try to communicate “simple ingredients.” Diet and lite labels are out of fashion and health is in, but what do these terms mean and how can CPG companies label their food effectively to capitalize on this growing natural food movement? Moreover, how does the placement in a store, nutrient callouts, food packaging colors/design, and imagery impact consumer perceptions of health?

 

Read the full report to check out

 

  • Most desired claims consumers want to see on packaging
  • Consumer definitions for all natural, organic, made with whole grains, and non-GMO
  • Which particular stores were mentioned as healthy retailers
  • How best to show your brand / product’s transparency on packaging