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What We Do

We believe in consumer-driven decisions.
We created an iterative solution that helps you make
the best decisions throughout your research and
development process. We call it…

Agile Market Research

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Full-Service Experts

We believe people provide the actionable insights behind the data. Our experts partner with you to design the research methodology best suited for your specific needs.
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Iterative Quantitative + Qualitative Methodologies

Our quantitative and qualitative platform supports research executions at any stage within your development cycle. With an agile approach, you have the ability to collect targeted feedback in days and as frequently as you need to.
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Technology-Enabled Automation

Automating certain pieces of the research process that drive up costs and don’t add value—like recruitment, for example—allows our research strategists to focus on study design, moderation, and analysis.
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Actionable Answers & Insights in Days

Our strategists analyze and synthesize the data and results into a brief, visually engaging report that addresses your key objectives and questions.

Products

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New Product Innovation
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Advertising & Marketing
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Shopper Insights
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Our research team designed a suite of agile market research products to provide you with consumer feedback at key phases of your development process.

Select a solution area to learn more.

Consumer Exploration
Idea Development & Prioritization
Refinement
New Product Innovation
Consumer Exploration
Agile Attitudes & Usage
Agile Attitudes & Usage

A quantitative survey of up to 20 questions designed to explore and understand consumer attitudes, usage, habits, practices, and behaviors.

Click here for more information about this product.

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Exploratory Research Group
Exploratory Research Group

An online qualitative study to learn about a target audience's attitudes and behaviors using exploratory questions and moderated discussion boards.

To see some examples of our ERG deliverable, visit our resources page.

Click here for more information about this product.

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Mobile Shop-Along
Mobile Shop-Along

A qualitative study that invites a targeted group of shoppers to go in-store and capture key moments of the shopping journey via their mobile devices.

Click here for more information about this product.

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Idea Development & Prioritization
Feature Prioritizer
Feature Prioritizer

Categorize and prioritize product features using the Kano model.

Click here for more information about this product.

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Concept Enhancer
Concept Enhancer

A qualitative study that presents a set of early-stage concepts and gathers consumer feedback from discussion to identify opportunities to enhance and evolve.

To learn more about how our clients have used this solution, read this case study.

Click here for more information about this product.

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Concept Prioritizer
Concept Prioritizer

A quick quantitative test that presents a set of stimuli (concepts, ideas, images, names, varieties, or claims) to targeted consumers to rate on key metrics. We leverage statistical testing to identify top performers quickly and confidently.

To learn more about how our clients have used this solution, read this case study.

Click here for more information about this product.

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Competitive Checkpoint
Competitive Checkpoint

A quantitative concept test that compares your product concepts against in-market competitors to evaluate market potential.

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Refinement
Concept Refiner
Concept Refiner

A qualitative study that gathers targeted consumer feedback on concepts and identifies key areas to fine tune.

To see how one of our clients used this solution to refine packaging, read this case study.

Click here for more information about this product.

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Agile IHUT
Agile IHUT

A qualitative In-Home Usage Trial that overnights prototypes or finished products to a targeted group of consumers to gather feedback on trial and usage. (e.g., packaging, ease of use, taste, effectiveness, etc.)

To see an example of how an agile IHUT works, take a look at this short case study.

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Advertising and Marketing
Consumer Exploration
Agile Attitudes & Usage
Agile Attitudes & Usage

A quantitative survey of up to 20 questions designed to explore and understand consumer attitudes, usage, habits, practices, and behaviors.

Click here for more information about this product.

Next
Exploratory Research Group
Exploratory Research Group

An online qualitative study to learn about a target audience's attitudes and behaviors using exploratory questions and moderated discussion boards.

To see some examples of our ERG deliverable, visit our resources page.

Click here for more information about this product.

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Idea Development & Prioritization
Creative Enhancer
Creative Enhancer

A qualitative study that presents a set of pre-production creative (campaign ideas, logos, comps, copy) to targeted groups of consumers to gather feedback and identify opportunities to improve.

To see some best practices for creative research, check out our recent blog post exploring 4 FAQs for creative development.

Click here for more information about this product.

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Creative Prioritizer
Creative Prioritizer

A quantitative test that presents a set of stimuli (campaign ideas, logos, comps, copy, etc.) to targeted consumers to rate on key metrics. We leverage statistical testing to identify top performers quickly and confidently.

Click here for more information about this product.

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Refinement
Creative Refiner
Creative Refiner

A qualitative study that presents creative (comps, storyboards, videos, etc.) to targeted consumers, collects their feedback and identifies key areas for refinement.

Click here for more information about this product.

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Pre-LinkNow with Kantar Millward Brown
Pre-LinkNow with Kantar Millward Brown

A qualitative study to optimize advertising creative iteratively throughout creative development, using Kantar Millward Brown's LINKTM framework.

For more details about how Pre-LinkNow works, read this quick blog article.

Click here for more information about this product.

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Shopper Insights
Consumer Exploration
Agile Attitudes & Usage
Agile Attitudes & Usage

A quantitative survey of up to 20 questions designed to explore and understand consumer attitudes, usage, habits, practices, and behaviors.

Click here for more information about this product.

Next
Exploratory Research Group
Exploratory Research Group

An online qualitative study to learn about a target audience's attitudes and behaviors using exploratory questions and moderated discussion boards.

To see some examples of our ERG deliverable, visit our resources page.

Click here for more information about this product.

Previous Next
Mobile Shop-Along
Mobile Shop-Along

A qualitative study that invites a targeted group of shoppers to go in-store and capture key moments of the shopping journey via their mobile devices.

Previous Next
Idea Development & Prioritization
Creative Enhancer
Creative Enhancer

A qualitative study that presents early stage marketing creative (POS, Packaging, Circulars, etc.) to targeted shoppers, collects their feedback and identifies key areas for refinement.

Click here for more information about this product.

Previous Next
Creative Prioritizer
Creative Prioritizer

A quick quantitative test that presents a set of stimuli (POS, packages, offers, shelf sets, headlines, etc.) to targeted shoppers to rate on key metrics. We leverage statistical testing to identify top performers quickly and confidently.

Click here for more information about this product.

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Refinement
Creative Refiner
Creative Refiner

A qualitative study that gathers targeted consumer feedback on shopper marketing creative and identifies key areas to fine tune.

Click here for more information about this product.

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Shopper IHUT
Shopper IHUT

A qualitative in-home usage trial that asks small groups of shoppers to purchase and use CPG products and gathers their feedback on shopping experience, trial, and usage (e.g., packaging, ease of use, taste, effectiveness, etc.).

Click here for more information about this product.

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Industries

Technology
Consumer Packaged Goods
Food & Beverage
Restaurant
Retail
Financial Services & Insurance
Entertainment & Travel
Manufacturing
Pharma / Healthcare

Global Reach

Argentina
Australia
Austria
Brazil
Canada
Chile
China
Colombia
France
Germany
India
Italy
Argentina
Australia
Austria
Brazil
Canada
Chile
China
Colombia
France
Germany
India
Italy
  • 29 countries
  • In-country researchers
  • 19 languages
Japan
Mexico
Netherlands
New Zealand
Philippines
Poland
Russia
Saudi Arabia
South Korea
Spain
Switzerland
Thailand
Japan
Mexico
Netherlands
New Zealand
Philippines
Poland
Russia
Saudi Arabia
South Korea
Spain
Switzerland
Thailand

Testimonials

By adding agile research into our product development process, we are able to incorporate targeted user feedback early and often to keep up with the speedy nature of technology.
What GutCheck’s agile tool is able to give us in a week or two-week fashion helps the company save resources in both people and money.
Whenever big research firms offer both quant and qual, it’s different people who are involved in different parts of the project. With GutCheck, it’s the same team in each phase… It’s hard to find someone who’s different, and I don’t think there are many [vendors] who offer this.
The work we did together [with GutCheck] was able to prove that the frame of reference for our product was bigger than we thought.