The GutCheck Team

Rob Wengel

Chief Executive Officer

Rob is a seasoned market research executive with more than 20 years of industry experience. Prior to joining GutCheck, he served in executive leadership roles with Kantar, BASES, and Nielsen, specializing in insights, innovation, and analytics. He is also an entrepreneur, having founded Experience Innovation, a consulting firm focused on growth strategy, innovation, and brand building. Additionally, he started his career with global CPG leader Procter & Gamble, and spent a dozen years in client-side marketing and sales leadership roles prior to joining the market research industry.

Dave Sibley

Chief Financial Officer

Dave has 15 years of experience across finance & accounting, business analytics, and strategy. He has worked for venture capital and private equity-backed companies, fortune 500 companies, and for a management consulting firm. Dave is responsible for the company’s financial and legal operations, while playing a significant role in GutCheck’s strategic direction and execution.  

Chief Revenue Officer

Jess has more than 15 years of experience in the market research industry, with an emphasis on consultative selling and developing commercial talent. Prior to joining GutCheck in May 2020, she served as the Chief Revenue Officer of Designalytics, a research firm specializing in package design measurement. Prior to her time there, Jess held leadership positions with Nielsen BASES, Affinnova, and InsightsNow, where she drove growth strategies for new verticals, products, and client segments. As Chief Revenue Officer, Jess leads the sales and marketing organizations.