Here at GutCheck, we try to practice what we preach by listening to our own clients and customers as early and often as possible to ensure that we deliver the best market research experience we can offer. So we were pretty excited when MarketResearchCareers announced their top market research suppliers of 2017, and found GutCheck on the list not once, but twice! The longest running survey of the market research industry, the list ranks vendors across five metrics based on the feedback of each vendor’s own customers, and GutCheck ranked #1 in the use of unique market research methods AND in effective use of technology among the qualitative research segment.
#1 Ranked Supplier by Attribute and Segment
(As determined by each supplier’s own customers)
||Is a Thought Leader
||Offers Unique Methodologies
||Provides Quality Deliverables
||Has the Best Employees
||Effectively Uses Technology
|Full Service Research
||Lieberman Research Worldwide (West)
||BASES / Lieberman Research Worldwide (West)
||C+R Research / Flamingo
||C+R Research / Clear / Flamingo / GutCheck
|Online Survey Software
||In-House* / Sawtooth
We’ve used our own products to execute some enlightening research over the years that has unveiled compelling market intelligence spanning various industries and consumer segments. But as our ranking proves, our full-service team has also helped a number of clients uncover actionable consumer insights for specific business questions through iterative, agile methodologies adapted to the scope and requirements of their particular project demands. And though we’ve long ago expanded our product offerings to include both qualitative and quantitative research, we’re thrilled that the methodologies that gave us our start are still the solutions that satisfy and enable our clients to accomplish their research goals.
Even as we continue to push the boundaries of the industry and break new ground in research methodologies, our top priority remains the satisfaction of our customers, and we’d like to thank them for the feedback that allows us to grow better, faster, and smarter. To learn more about how we helped Google incorporate the voice of the user throughout development to quickly validate new products, check out the case study below.