GutCheck by the Numbers: 2017

Jan 11, 2018

In 2016 we thought we’d experienced it all, from doubling our market research team to reaching new numbers of online respondents and releasing thirteen new products. But we’ve successfully outdone ourselves in 2017. This year we hired 30 new employees, consumed roughly 11,760 cans of La Croix, and expanded our families with 10 new GutCheck babies. Click the infographic to learn more about our exciting year in 2017.

In case you missed one of our most popular studies of 2017 on smart home technology, download the research report below. You’ll learn about how consumers feel about smart home technology when it comes to data security and usage, as well as

  • How respondents envision and define the typical smart home user
  • Consumer wish lists for whole-home integration and device-specific options
  • All brands consumers mentioned as being trusted to deliver on smart home technology expectations

Learn how GutCheck’s Audience Illuminator solution leverages a combination of survey and big data to bring actionability to persona development.

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