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How a Beauty Expert Used Agile Research to Prioritize and Refine New Packaging for Cosmetics

Just like your favorite lipstick eventually changes over time (lest you get stuck in a matte burgundy rut), so does the beauty industry as a whole. Like other retail verticals, the beauty industry is increasingly sensitive to shifts in consumer expectations, including how well a product’s packaging may…

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© 2019 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.

© 2019 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.