The “Spirit” of Summer: How Alcoholic Beverage Preferences Change During the Season of BBQs and Shorts

Seems like everyone’s got a favorite alcoholic beverage in the summer, and it’s probably not a ‘Hot Toddy’. Last year we explored consumer feelings towards Bud Light’s seasonal Lime-a-Rita and other flavored beers and thought the findings were interesting, so we wanted to take a different angle. This year we wanted to get a quick … Continue reading The “Spirit” of Summer: How Alcoholic Beverage Preferences Change During the Season of BBQs and Shorts