Innovation Illuminator
Using Hybrid NLP to develop deeper and broader levels of authentic human understanding that helps you innovate with more confidence and more empathy than ever before
Now more than ever, consumers expect brands to show empathy and to demonstrate that they understand their unique needs and expectations. In short, they expect companies to “get them”.
GutCheck Innovation Illuminator uses Agile Human Experience Intelligence™, combining advanced Hybrid NLP and text analytics to help marketers and innovators get to deeper levels of understanding.
We source from millions of digital, organic, contextual conversations and reactions, then analyze the data using a combination of proprietary ontologies, machine learning and human expertise.
From this we derive eleven distinct, behavior-driving emotions and pervasive unmet needs which are the richest sources of innovation potential.
How can your brand use Hybrid NLP?
This is the right solution for you if you need help with:
Category Exploration
- How can I develop a deep understanding of key product categories?
- How do thousands of current category users perceive the available offerings?
Experience Pathway Mapping
- How can I map consumer experience paths to inform my focus?
Parallel Experiences Exploration
- How can I identify the best innovation opportunities for thematic experiences?
Product/Service Optimization
- How can I optimize my existing offering for better differentiation?
- Which features are driving most frustration/delight?
Product/Service Positioning Optimization
- How can I pinpoint how to most effectively position my product or service?
Whitespace Identification
- There’s a lot of whitespace in my category, where should I focus my innovation?
Equipped with new and deep understanding of the underlying emotions and drivers of your consumers’ or users’ behaviors, you can be confident of creating exciting, breakthrough innovations which truly connect at an empathic level.
Let’s chat today and see if these Hybrid NLP-powered solutions are right for you.
Helpful Resources
Overview Document
Innovation Illuminator Overview
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Case Study
How GutCheck’s Innovation Illuminator Used Emotion Analytics to Uncover the Core Experience for Videoconference Platform Users
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Webinar Recording
New Technology to Extract & Utilize Emotion for Breakthrough Innovation
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Reach Out to Our Experts to Learn More
1-877-990-8111
[email protected]
© 2023 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
© 2020 GutCheck is a registered trademark of Brainyak, Inc. All rights reserved.
