What You'll Learn In This Study
- How Alpine Dog Brewing Co. utilized GutCheck's Concept Prioritizer™ to determine which of their potential beer labels they should move forward into production
- What specific design aspects of the beer labels consumers liked and disliked
- What types of craft beer consumers enjoy most and whether they prefer cans or bottles
More About This Study
A Colorado brewing company, Alpine Dog Brewing, based out of Denver, was looking to develop a new label for their can and bottle products. GutCheck recommended testing their 6 potential labels through a quantitative Concept Prioritizer™ in order to determine the best label to move forward with into production.