What You'll Learn In This Study

  • How Alpine Dog Brewing Co. utilized GutCheck's Concept Prioritizer™ to determine which of their potential beer labels they should move forward into production
  • What specific design aspects of the beer labels consumers liked and disliked
  • What types of craft beer consumers enjoy most and whether they prefer cans or bottles 

More About This Study

A Colorado brewing company, Alpine Dog Brewing, based out of Denver, was looking to develop a new label for their can and bottle products. GutCheck recommended testing their 6 potential labels through a quantitative Concept Prioritizer™ in order to determine the best label to move forward with into production.