What You'll Learn

  • The dynamics of the coffee category, including which brands have potential to grow market share and acquire new customers
  • How many potential brand switchers exist for one particular brand, including their most powerful purchase drivers and barriers
  • The benefits of seeing a more holistic view of target consumers based on a combination of needs, buying behaviors, interests, content consumption, and personality insights

More about GutCheck Constellation™

GutCheck Constellation is an agile solution that connects survey data with billions of big data points, giving you a more holistic view of your consumers, including how to effectively reach them. This solution makes big data actionable in a meaningful way and provides tangible answers that enable you to build products and content that speak directly to your evolving consumers.