What you'll learn in this study

  • The most common resources respondents would use to learn more about AR
  • Particular uses respondents provide for potential AR purposes
  • Specific brands respondents mentioned as being the best fits for AR tools
  • The practical uses respondents feel AR tools could make easier and/or more interesting
  • Which product categories respondents see AR tools improving

More about this study

The current landscape when it comes to new technology is being heavily influenced by things like virtual reality (VR), artificial intelligence, and smart devices. Augmented reality (AR) is another vertical that will be impacting a variety of industries. This research focuses on exploring perceptions and uncovering use cases for augmented reality currently in the market or those that have the potential to be developed. Brands can use these learnings to craft messaging around their augmented reality apps or technology.