What you'll learn in this infographic

  • Percentage of channels shopped for groceries, including specific stores in the mass, natural and club channels
  • Top categories for organic food purchases
  • Grocery categories purchased online
  • The specific items purchased in the growing snack and bottled beverage category

More about this infographic

50% of consumers purchase groceries primarily at supermarkets, but with the growth in online shopping and natural grocery providers, learn what channels the other 50% shop at. Further, specific categories within those channels, like organic food, bottled beverages, and snacks are on the rise. As a result, we compiled data from a variety of studies we conducted to give you a better understanding of consumers habits when it comes to the variety of grocery channels and categories shopped.