What you'll learn
- How you can incorporate big data solutions into your research and development process in a fast, affordable, and scalable way
- How GutCheck Constellation can help you identify the best opportunities for growth and increase your audience understanding
- How the combination of survey data and big data provides a fuller picture of target consumers and tells you how to effectively tailor messaging to them based on attributes like media consumption, lifestyles, social listening, and other behavioral data
More about GutCheck Constellation™
GutCheck Constellation is an agile solution that connects survey data with billions of big data points, giving you a more holistic view of your consumers, including how to effectively reach them. This solution makes big data actionable in a meaningful way and provides tangible answers that enable you to build products and content that speak directly to your evolving consumers.