What you'll learn in this report

  • How personal care products are perceived in China, UK, and USA, and the profile of the typical consumer
  • Triggers and barriers to purchasing natural products
  • Key findings and themes from the 3-country study

More about this study

A well-known CPG organization who focuses on personal care items is trying to understand the impact of emerging "natural ingredient" competitive products. This research focuses on exploring the perceptions around personal care products developed with "natural ingredients" so that the client can gain a better understanding of this emerging category and optimize their market strategies for a robust share among the general consumer base.

More about GutCheck

We pioneered agile market research to provide our clients with actionable answers and insights at the speed of their business. Our team of full-service agile research experts leverage our online qualitative and quantitative platform to help our clients think smarter, act faster, and gain unprecedented understanding. Here is a link to our case studies so you can see how agile research can be applied across industries and throughout the entire new product development process.