What you'll learn in this study
- Typical beer consumption habits, including volume, styles, and types consumed
- Craft beer purchasing habits including brands, locations of purchase, and purchase drivers
- Motivation to purchase/consume craft beer, as well as attitudes about consuming craft beer
More about this study
This research focused on understanding how craft beer consumers think about and consume craft beer, so that larger beverage companies can leverage these insights towards attracting the craft beer consumer segment.