What you'll learn in this study
The marketing team wanted to understand more about consumer preferences for social apps among teens and the Millennial group specifically. This includes habits and behaviors when it comes to engaging with social apps and trends for each type of social app/platform.
More about this study
With so many options now available on several different devices, the team also wanted to be able to create profiles for each type of social app for differentiation purposes. This research helped uncover the most desirable features of each of these types of platforms/apps and the most frequent occasions for usage.