What you'll get out of this study

  • The results and key findings from the study
  • The research methods the GutCheck team used
  • The importance of packaging
  • The improvements and changes Suja implemented based on the research results

More about this study

Suja, an organic juice company, sought to redesign the packaging of their leading product line in order to differentiate themselves from competitors. With fast timelines and a tight budget, their team partnered with GutCheck to gain quick consumer feedback around a key question: are consumers more or less likely to buy the new packaging vs. the current?