GutCheck, the leading instant research community platform for agile market research, today announced GutCheck International, a multi-language version of its successful consumer insights solution. The initial product release announced at the Innovative Insights in Market Research EU (IIeX) conference in Amsterdam, supports 16 markets including the United States, Canada, Mexico, Argentina, Brazil, Colombia, Venezuela, Austria, France, Germany, Russia, Switzerland, United Kingdom, Japan, China and Australia and is available in eight languages in addition to English, including Spanish, French, Portuguese, German, Italian, Russian, Chinese and Japanese.
The new international version delivers the speed, research quality and affordability that are trademarks of GutCheck. Through GutCheck’s agile solution, consumer product companies and advertising and public relations agencies, can quickly and affordably gather feedback from their target audience. Automated recruitment still happens in minutes so consumer insights can be gleaned from the unique audience required.
“One of the challenges of being a global company is being able to access multi-geography research solutions that could facilitate decision making at a global level, said David Hu, Global Director of Marketing Strategy & Insights at Coca-Cola who tested the solution in Germany and Mexico. “GutCheck’s new international agile research solution is a breakthrough in consumer insights research that spans many languages, delivering the benefits of fast, flexible, affordable and smart insights to our multinational teams.”
Research quality is delivered through in-country research experts who provide the local knowledge and help design effective ways to encourage dialogue and gather feedback from these specific audiences. Having in-country research experts allows GutCheck to develop a deeper cultural understanding of the consumers and adds an additional layer of expertise to the translation and analysis.
“We had the fastest, most amazing, richest research, and delivery summary. I was able to get insights that weren’t possible through other research ways,” said Yanet Arevalo, P&G Product Research Latin American Innovation Center, another of the GutCheck International beta companies. “It would’ve required more time or more effort, but I don’t think I would’ve been able to get to the insights using those tools.”
At the Innovation in Market Research EU conference in Amsterdam, president and CEO of GutCheck Matt Warta summarized, “The single most critical need in market research for our global consumer product company customers today is the ability to get quality consumer insights fast and affordably in a variety of languages. In virtually every client meeting I’ve attended over the past two years, the ability to utilize our agile market research platform across their worldwide markets has been number one on their list. And the results from our international customer beta test research confirms that our solution will deliver significant value to the market.”
GutCheck International is available immediately across the 16 markets and in eight new languages. For more information on GutCheck International or to speak with a sales representative, call 1-877-990-8111.