DENVER – September 28, 2016 – GutCheck, the leader in agile market research solutions, announced today that they have engaged Joe Giacobbe as VP of Research Operations to further scale their agile research operations.
Joe brings almost 30 years of experience in the market research industry to the table. Joe will also focus on work with GutCheck’s innovative technology team to accelerate the development of agile market research solutions.
“There’s a huge momentum building in the industry right now, focused on getting quality answers to clients as fast as possible. We’re building on that momentum and clients are buying into the idea of rapid insight delivery. Not too long ago, people waited weeks or months for results; now, we’re talking about days or hours as an acceptable timeframe for decision-critical information,” explained Giacobbe.
“Joe brings a wealth of experience bringing cost-effective, automated solutions to clients while ensuring quality delivery. He also has a passion for using technology and process optimization to facilitate operational agility. We’re pleased to be able to bring Joe in to help us accelerate GutCheck’s growth and leadership in agile market research,” said Renee Smith, GutCheck Chief Research Officer.
Joe is co-founder of consulting firm Giacobbe & Giacobbe, LLC. Previously, Giacobbe oversaw panels, operations, and product development in various roles at Lightspeed Research and was responsible for a team with one of the highest customer satisfaction ratings in the industry. He hopes to apply his experience in globalizing and scaling companies to help the GutCheck team continue to develop its technology and become a world-class provider of research solutions.
To see how clients are using agile market research as a competitive advantage, visit the GutCheck case studies page to learn more.