From the outset of the first creative idea to the live advertisement, there are a lot of decisions that can send the creative on a path for success, or on a path to a dead end. Consumer feedback is largely the best way to make sure your creative is successful when it goes to market. However, without the proper execution of your research strategy, you still risk ending up with final creative that’s not compelling to your target audience.
Watch this complementary webinar to:
- Learn best practices for setting your creative up to succeed.
- Explore common pitfalls of creative research and three tips to avoid them.
- Hear real examples of creative research challenges, and their outcomes.
Deb Roberts, Director, Millward Brown Partnership, GutCheck
Katie Donatelli, Online Research Strategist, GutCheck