A well-known CPG organization who focuses on personal care items is trying to understand the impact of emerging “natural ingredient” competitive products. This research focuses on exploring the perceptions around personal care products developed with “natural ingredients” so that the client can gain a better understanding of this emerging category and optimize their market strategies for a robust share among the general consumer base.
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- How personal care products are perceived in China, UK, and USA, and the profile of the typical consumer
- Triggers and barriers to purchasing natural products
- Key findings and themes from the 3-country study