Whether you are managing an existing brand or launching a new product or service, research is a critical part of the puzzle. Sometimes you just need answers before you can proceed. When done correctly, market research can play a key part in helping you predict which of your new business or brand ideas will fly in the marketplace.
In today’s fast-paced world, companies sometimes reduce or skip the all-important research phases, and move straight to testing or validation, causing more dollars spent on an incomplete or imperfect idea and extra time spent fixing what’s broken later on. Because of this, we want to debunk some of the most common market research myths we hear about from our clients. Here are 8 market research myths researchers need to know before moving forward with their next project.