Concept testing is a critical component to producing a strong end product that is tailored to target consumers. Whether a product idea is just taking shape or becoming fully developed, running it through a concept test at least once is likely going to result in a stronger, more relevant product to take to market—and knowing exactly what concept testing method to employ, and when, is the best way to establish a more efficient process for successful product development.
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- Three specific methods for concept testing
- Which method or methods to use depending on what stage a concept is in
- Why learning when to use each method based on the situation of your business is a more thoughtful approach to concept testing