When launching a new product, it isn’t just about your concept succeeding; it is about your new product getting adopted.
With new product innovation, it is critical that you have the right processes and solutions in place throughout development that will ultimately lead to adoption among your target audience and in-market product success. As such, it is important to understand who your audience is, what makes them unique, and why your new product appeals to them specifically. Uncovering key audience behaviors allows you to know how, where, and when to effectively reach this audience with highly relevant messaging and creative.
Watch this webinar to:
- See how the combination of survey and big data helps you quickly identify and deeply profile your new product’s acceptors, giving you a holistic understanding of the consumers you should be targeting, including how to reach them and with the right message, to increase your chance of in-market success
- Walk through several case studies showing how brands in varying indiustries uncovered key insights into their audiences like personality characteristics, interests, hobbies, and health factors
- Learn what impact on marketing and promotional opportunities resulted for these brands to increase adoption and in-market success of their new product
Keith Johnson, Chief Product Officer, GutCheck
Matt Lucas, Product Lead, GutCheck