A Colorado brewing company, Alpine Dog Brewing, based out of Denver, was looking to develop a new label for their can and bottle products. After conducting a quantitative phase of research with us, we recommended testing their winning label design in order to refine their concept before moving forward into production.
Download the full executive summary to learn
- How Alpine Dog Brewing Co. used a Concept Refiner™ to improve a new label design for their 2018 product line
- What design aspects of the beer label consumers liked and disliked
- What aspects of the product and company description consumers liked and disliked
- What areas of improvement existed for the label design and descriptions