A Colorado brewing company, Alpine Dog Brewing, based out of Denver, was looking to develop a new label for their can and bottle products. Their team needed an affordable but agile solution to prepare their new beer label design in time for next years production. As such, they looked to GutCheck to quickly prioritize and refine a winning label through two phases of research.
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- How a combination of qualitative and quantitative agile methodologies identified and refined Alpine’s new label design in just a few weeks and in time for production
- What specific findings from both phases of research were used to optimize the concept and what final design looked like