May 15, 2018

GutCheck Constellation™ Coffee Category Snapshot

Man holding a white coffee mug

GutCheck Constellation is an agile solution that connects survey data with billions of big data points, giving you a more holistic view of your consumers, including how to effectively reach them. This solution makes big data actionable in a meaningful way and provides tangible answers that enable you to build products and content that speak directly to your evolving consumers.

Download this snapshot to learn

  • The dynamics of the coffee category, including which brands have potential to grow market share and acquire new customers
  • How many potential brand switchers exist for one particular brand, including their most powerful purchase drivers and barriers
  • The benefits of seeing a more holistic view of target consumers based on a combination of needs, buying behaviors, interests, content consumption, and personality insights
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