Children are incredibly insightful and often surprise adults with their intuitiveness. Any brand that caters to children should incorporate research into their strategy to gain children’s perspective and strengthen their positioning. Unfortunately, targeting and researching this unique audience can be challenging. Read this eGuide to learn what kind of an approach should be taken and how you can lay the right groundwork to more frequently—and more confidently—conduct research with kids.
Download the full eGuide and you’ll also learn
- Legal implications and considerations of conducting research with children
- How fielding and panel management should be approached
- Psychology led insights on how to write and position questions towards kids
- How a brand gained invaluable insight by incorporating children’s perspective into their strategy