March 13, 2017

How a CPG Manufacturer Gained a Better Understanding of an International Audience

Oral care brand case study

The product team within a consumer goods manufacturer was looking to gain the business of a major retailer in Europe to be their global supplier of oral care products. The product team needed to know more about this audience to demonstrate their expertise in the category and international market in order to secure a business partnership with the retailer. More research was needed, but the team had a tight timeline and small budget to work with.

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  • How a product team used an Agile A&U to fuel the conversation with European retailers
  • The value of understanding different segments of an audience to appeal more broadly in multiple countries
  • How this type of study helped the product team confirm their consumer buying profile before going in market in different countries
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