This research focused on exploring in-person banking and digital banking perceptions beyond simple checking/savings activities so that the industry can have a better idea of the preferred digital offering that will be best received by both Millennials and non-Millennials.
Download the report to find out
- The barriers and triggers for using a digital approach and what differences there are between Millennials and non-Millennials
- Which key activities respondents use digital banking for and why
- What important attributes and use cases respondents felt strongest about
- Respondents’ awareness of and experience with mobile payment