Across the retail banking industry, a shift towards digital banking is starting to take hold. This research focused on exploring existing banking and digital banking perceptions beyond simple checking/savings activities so that retail banking clients can move forward with a digital offering in a way that is best received by both younger and older customers.
Download this report to find out
- What factors lead to a positive experience with in-person advanced banking services
- What the top concerns around digital banking are for both younger and older customers and where their opinions and expectations differ
- Suggestions respondents had for improving digital banking experiences
- What types of info customers need to see to feel comfortable making the switch from in-person to digital banking