With the recent rise in craft beer and its particular popularity among Millennials and women, along with acquisitions of craft beer microbreweries by larger brewery corporations, there is an interest in understanding consumer preferences around craft beer. This research focused on understanding how craft beer consumers think about and consume craft beer, so that larger beverage companies can leverage these insights towards attracting the craft beer consumer segment.
Download the full report to learn
- Typical beer consumption habits, including volume, styles, and types consumed
- Craft beer purchasing habits including brands, location of purchase, and purchase drivers
- Motivation to purchase/consume craft beer, as well as attitudes about consuming craft beer