August 7, 2017

Female Empowerment in Advertising

Two professional women working together at a table, one with a book, another with a tablet and a laptop screen facing away from the women.

In recent years, messages of female empowerment or feminism have found a greater presence in popular culture. As many different industries and verticals are attempting to make their products and benefits more relevant to women’s everyday lives, GutCheck sought to understand how female empowerment can fit into those companies and industries messaging and advertising campaigns.┬á

Download the full Executive Summary to find out

  • What empowerment means to women in their daily lives and media consumption
  • How women react to different female empowerment advertising, messaging, and spokes(wo)men
  • What products, categories, and brands are most empowering to women
Download Executive Summary