In recent years, messages of female empowerment or feminism have found a greater presence in popular culture. As many different industries and verticals are attempting to make their products and benefits more relevant to women’s everyday lives, GutCheck sought to understand how female empowerment can fit into those companies and industries messaging and advertising campaigns.
Download the full infographic to discover
- How women define female empowerment
- The generational differences among women when it comes to the source of empowerment
- What women find empowering and non-empowering
- What female empowerment advertising messaging is most relevant