November 28, 2018

Panel Discussion: The Future of Insights—Trends, Innovations, and Changes

Join our panel of industry leaders as they look ahead to 2019 and share their ideas and predictions for the future of research, including why innovation and change are such important topics right now. They will share their perspectives on

  • What’s next for the industry, including which trends and innovations to watch
  • How to leverage multiple data sources to improve consumer understanding
  • How to scale insights throughout your organization with limited resources

Date: Tuesday, December 11, 2018
Time: 9am MST / 11am EST


Larry Friedman, Ph.D., Senior Advisor, Larry Friedman Market Research Advisory Services, LLC
Larry Friedman is former chief research officer, TNS North America. Friedman has nearly 40 years of experience in research and has worked on both the client and research company sides of market research. Friedman consults with senior-level client executives on the business implications of their research. He is a winner of a 2009 ARF “Great Mind in Innovation” Award.

Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
Gayle Fuguitt joined Foursquare as their Chief of Customer Insight and Innovation in 2016, after being CEO and president of the Advertising Research Foundation. She reinvented the ARF platform with such initiatives as “How Advertising Works Today,” geared toward driving advertising, marketing, ad tech, and solution-provider leaders to build brands and create meaningful, measurable sales growth. Prior to her role at the ARF, Ms. Fuguitt’s 32-year career at General Mills included overseeing global consumer marketing insights and analytics. She led the company’s investment of over $70 million in venture capital into Internet research in 1998, social media research in the early 2000s, and mobile research from 2010 on. In 2014 Ms. Fuguitt was inducted into the Market Research Council Hall of Fame. She served on the board and executive committee of the ARF from 2005 to 2012. She holds a B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill. She earned her M.B.A. at the University of Wisconsin in Madison, where she was a founding member of and board chair for the A.C. Nielsen Center for Marketing Research. 

Renee Smith, Chief Research Officer, GutCheck
Renee Smith has 25+ years of experience conducting research into why people do what they do – first as a journalist, then as an academic and for the last 15 years as a market research professional. Most recently, Smith worked on innovation and re-inventing research solutions as chief research officer at Kantar. Smith is now GutCheck’s chief research officer and is responsible for leading the development of innovative, agile methodologies.

Keith Johnson, Chief Product Officer, GutCheck
Keith Johnson is a marketing, data and technology executive with an entrepreneur’s heart. He has over 15 years of experience building and creating businesses, leading corporate expansion into new markets around the world, and growing leading brands. As chief product officer at GutCheck, Johnson is focused on driving success for clients through advanced applications of technology, data and research.


Kate Sowder, Sr. Marketing Scientist, GutCheck
Kate Sowder is a Sr. Marketing Scientist at GutCheck with a masters in statistics. She leads the Research Product team who is responsible for creating new product methodologies. Prior to GutCheck, Kate conducted research for one of the leading customer research companies. Outside of work, Kate competes in Ironmans and loves spending time with her husband and two kids.

Register Here