June 18, 2018

GutCheck Constellation™ Robotic Vacuum Product Innovation Report

Robotic vacuum cleaning the floor

Good For All, a consumer goods and health brand, developed a new product innovation—a robotic vacuum—but was unsure who the new product would resonate with and how they should communicate with them. As a result, we tested their concept using our GutCheck Constellation™ methodology and approach in order to get the answers they needed.

GutCheck Constellation is an agile solution that connects survey data with billions of big data points, giving you a more holistic view of your consumers, including how to effectively reach them. This solution makes big data actionable in a meaningful way and provides tangible answers that enable you to build products and content that speak directly to your evolving consumers. 

Download the full report to learn

  • Who Good For All’s robotic vacuum concept favorable audience is based on their demographics, interests, hobbies, and more
  • What messaging Good For All should use with this audience based on their barriers, triggers, and their target audiences’ unique personality profile
  • How and when Good For All should target their concept favorable audience based on their specific media consumption habits
Download Report