Good For All, a consumer goods and health brand, developed a new product innovation—a robotic vacuum—but was unsure who the new product would resonate with and how they should communicate with them. As a result, we tested their concept using our GutCheck Constellation™ methodology and approach in order to get the answers they needed.
GutCheck Constellation is an agile solution that connects survey data with billions of big data points, giving you a more holistic view of your consumers, including how to effectively reach them. This solution makes big data actionable in a meaningful way and provides tangible answers that enable you to build products and content that speak directly to your evolving consumers.
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- Who Good For All’s robotic vacuum concept favorable audience is based on their demographics, interests, hobbies, and more
- What messaging Good For All should use with this audience based on their barriers, triggers, and their target audiences’ unique personality profile
- How and when Good For All should target their concept favorable audience based on their specific media consumption habits