While pursuing a new product line of flavors for their Greek yogurt, Good For All, a packaged snack food brand, realized they had an opportunity to further differentiate themselves in the market by improving upon packaging. The team had a tight deadline for incorporating any refinements before the launch of the new line. As a result, the team worked with GutCheck to prioritize Greek yogurt packaging designs to choose a clear winner to move forward with.
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- How a snack food brand leveraged CP24 to test and determine a winner among four Greek yogurt packaging concepts
- Which packaging was preferred most by yogurt consumers using a key drivers analysis and heatmaps
- How 24-hour concept testing can enable teams to make confident decisions quickly