February 26, 2018

Good For All Packaging Infographic

greek yogurt in a bowl

While pursuing a new product line of flavors for their Greek yogurt, Good For All, a packaged snack food brand, realized they had an opportunity to further differentiate themselves in the market by improving upon packaging. The team had a tight deadline for incorporating any refinements before the launch of the new line. As a result, the team worked with GutCheck to prioritize Greek yogurt packaging designs to choose a clear winner to move forward with. 

Download the full infographic to learn

  • How a snack food brand leveraged CP24 to test and determine a winner among four Greek yogurt packaging concepts
  • Which packaging was preferred most by yogurt consumers using a key drivers analysis and heatmaps 
  • How 24-hour concept testing can enable teams to make confident decisions quickly 
Download Infographic