April 29, 2019

Google’s Approach to Innovation: Key Takeaways Video

When it comes to innovation, nothing is guaranteed. The path to successful innovation is full of risk and uncertainty. And to avoid new product failure, UX researchers and marketers must work together to fully understand how products will be perceived and used by certain audiences—by taking a holistic approach to innovation that involves continuous learning, iteration, and a focus on the key audience segments that really matter.

Watch this 2-minute video to hear Allen Bevans, Google UX Researcher, talk about what it takes to reduce the risks with innovation and actually land a product, not just launch it.

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