January 22, 2019

The Missing Ingredient to Product Innovation Success: Agile Audience Intelligence

With more than 79% of respondents from larger companies (500 people +) indicating that both automation and big data analysis, including synthesis of multiple data types, are game changers or interesting trends, these techniques have taken center stage in our industry. The true opportunity brands now have is in combining these two techniques in an agile way and applying them to audience intelligence upstream in the innovation process. Download the full GRIT commentary to learn:

  • Why the next frontier of agile is about building audiences and agility up front and applying this rational connection to each stage of development
  • How brands have already successfully leveraged a connected data approach to identify and understand audiences quickly and affordably
  • How brands can accelerate time to market and compete in a smarter way using multi-layered insights
Download GRIT Commentary