50% of consumers purchase groceries primarily at supermarkets, but with the growth in online shopping and natural grocery providers, learn what channels the other 50% shop at. Further, specific categories within those channels, like organic food, bottled beverages, and snacks are on the rise. As a result, we compiled data from a variety of studies we conducted to give you a better understanding of consumers habits when it comes to the variety of grocery channels and categories shopped.
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- Percentage of channels shopped for groceries, including specific stores in the mass, natural and club channels
- Top categories for organic food purchases
- Grocery categories purchased online
- The specific items purchased in the growing snack and bottled beverage category