August 29, 2017

How a Major Grocery Retailer Leveraged Design Thinking and Agile Market Research to Build a Fast and Effective Innovation Process

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A major grocery retailer was looking to implement design thinking into their research projects. Design thinking combines empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context. When a new innovation opportunity arose in which design thinking could be incorporated, it was imperative the consumer insights team within this retailer, could implement the research in a timely manner. Utilizing agile market research, the team was able to incorporate their design thinking with more speed and thus generate a new level of agility overall.

Download the full case study to find out

  • How to utilize design thinking strategy within research
  • How to incorporate agile market research with this new form of thinking
  • How the retailer’s consumer insights team mapped ideas to specific unmet consumer needs
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