A major grocery retailer was looking to implement design thinking into their research projects. Design thinking combines empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context. When a new innovation opportunity arose in which design thinking could be incorporated, it was imperative the consumer insights team within this retailer, could implement the research in a timely manner. Utilizing agile market research, the team was able to incorporate their design thinking with more speed and thus generate a new level of agility overall.
Download the full case study to find out
- How to utilize design thinking strategy within research
- How to incorporate agile market research with this new form of thinking
- How the retailer’s consumer insights team mapped ideas to specific unmet consumer needs