October 16, 2017

A Guide to Iterative Agile Research for Technology

GutCheck successfully incorporating user insights

Research is a critical component to supporting innovation efforts. And if you’re like most of our clients in the technology industry, finding the right tools to move fast can be the biggest challenge when it comes to soliciting user feedback, prioritizing products in the pipeline, and launching.

This eBook is a guide to conducting research in an iterative way—that incorporates quality user feedback—throughout new product innovation and development. These best practices are based on thousands of studies conducted with clients in the technology industry.

Download this eBook to see

  • A product development framework that supports innovation and a faster go-to-market strategy
  • A detailed quantitative and qualitative case study broken out by each phase of development, showing you the objectives, results, methodology, timeline, and next steps of each.
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