Holiday shopping is a critical time for a variety of retailers. In order to help brands anticipate some of this season’s shopper trends, we conducted a quick quantitative study of the general U.S. population of holiday shoppers. The infographic highlights relevant insights from the study for better look at some of the plans consumers have for this year’s holiday shopping.
Download the full infographic to discover
- Consumer’s total budget and planned budget per person to spend on gifts for this holiday season
- Who consumers plan to buy gifts for and what categories of gifts they plan to purchase
- Which store locations, online or offline, consumers plan to visit in order to complete their holiday shopping— and how often they plan to shop