With so much pressure put on the holiday shopping season — by consumers and businesses alike — it’s a ripe opportunity for brands to zero in on the specific shopping behaviors, preferences, and expectations of their target audiences to more effectively promote products and special offers. To learn more about how holiday shopping will play out this year, we fired up our own quantitative study of 300 holiday shoppers.
Download the full infographic to discover
- Consumers’ total budget and planned budget, per person, for gifts this holiday season
- The top gift recipients for which consumers plan to buy, as well as the top categories in which they plan to make purchases
- Which store locations, online or in person, consumers plan to visit in order to complete their holiday shopping— and how often they plan to shop