The global insights team at InterContinental Hotels Group (IHG) knows that ecommerce has completely changed the way we purchase and organize travel. Travel is an extremely competitive space, and this insights team is always looking to optimize the online booking experience in order to drive traffic to their own platform and build brand equity.
Download the full case study to find out
- The results and key findings from the study
- How the IHG team used GutCheck’s Concept Prioritizer™ and Concept Refiner™ solutions
- How IHG was able to use the findings to optimize the online booking experience