April 29, 2016

Logo Development Process

Logo Development Process

Google was developing a new app and needed to determine which logo users could relate to and which logo fit best with their new app. Matt Warta, GutCheck’s CEO, and Justin Oliver, Product Manager at Google, further explain the logo development process and how Justin’s team leveraged quantitative and qualitative research to pick a winning logo and move forward with confidence. Watch a clip from our webinar with Google to learn more.

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