While the vast majority of shopping for grocery and personal care items still consists of consumers visiting a brick and mortar store, retailers are seeing a significant rise in online shopping for the grocery and personal care categories. In order to fully capitalize on the online grocery shopping category, retailers must explore decision making processes and behaviors surrounding online shopping in order to understand what factors influence purchasing behavior, brand-switching, and repeat purchasing decisions.
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- What drives consumers to shop online over in-store for groceries and personal care products
- Which brand was the favorite for online shopping and delivery services
- How consumers navigate online shopping sites
- What factors (including and other than price) lead someone to pick a different brand other than the one they’ve previously used and trusted